accent’s relationship with Holy Family University has always been a winner and we have the awards to prove it. These include nine national Telly Awards, three Council for Advancement and Support of Education (CASE) awards, a Communicator Award, an Art Directors Club of Philadelphia award and three Hermes Creative Awards.
From our inventive pop-up DVD for the University’s annual report to our nationally broadcast television commercials for its NCAA Division II Women’s Basketball Tournament games, we have been at the forefront of innovation and uniqueness. By trusting us as its creative partner, Holy Family has allowed us to take risks and produce original content that has the power to change perceptions and get results. In fact, our groundbreaking work with Holy Family has led to more awards and honors for accent than any other client in our history.
Holy Family came to accent to develop a more regional brand. Our interactive campaign “i SeE …” told the Holy Family story from the outside in. Instead of going to alumni, professors and parents, we interviewed corporate leaders and foundation and hospital presidents about how they see Holy Family making an impact on the world. The goal was to change the University’s narrative from a small commuter college to a respected regional institution. Who better to change that story than the people making the news? The unique logotype of lower- and uppercase letters for “i SeE …” visually represented that people see things differently and that Holy Family embraces and encourages what makes each person unique.
Watch Video i SeE...
Our concept, scripting and production for a long-format video became a definitive first: a pop-up DVD annual report. Mailed to more than 11,000 alumni, staff and corporations, it was the launching pad for the “I give because …” development initiative. We brought on Emmy Award-winning cinematographer Tony Stewart to film our storyboards, and our experienced in-house Philadelphia studio team handled the editing and voice-overs. A companion booklet outlining the campaign’s directives and accomplishments was tucked neatly inside the pocket of each DVD case. On each DVD, a board member, alumni, instructors and students each spoke from the heart about how their University and the people who make it what it is impact the world beyond their campus. This campaign and its groundbreaking approach became the foundation for a yearlong fundraising project.
the countdown is on
What can you do with 30 seconds? A lot when you work with accent. We created two nationally broadcast commercials for the TNT network when the University’s women’s basketball team, the Tigers, made it to the NCAA Division II finals. We pored over the details — scripting, music, voice-overs, graphics — that made ours skip-the-fridge, eye-catching commercials. And our concept team dug deep, too, to get to the core message of what the ads needed to achieve. It was the first time Holy Family had national TV exposure, and we made every second count.
accent created 15-second TV ads that followed local weather breaks to quickly but skillfully get information out about the University’s registration dates. The short, sweet and to-the-point series ran for weeks before the fall, spring and summer open enrollments. The same series became banner ads on philly.com, courierpostonline.com, NJ.com and other online publications.
a sight for more eyes
Our 3-D page lead-ins are designed with quick graphic intros that cut through the clutter and add some sizzle all while winning over the fast-moving eyeballs roaming the web. By creating 10-second flying graphics that load quickly and energize the subject easily, we showcase a fresh, modern dynamic that resonates and reaches users of all ages.